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Sunday, 19 January 2020

"The Who Sell Out: Deluxe Edition" by THE WHO – Third Studio Album from 1967 featuring Roger Daltrey, Pete Townshend, John Entwistle and Keith Moon (June 2009 Polydor/Universal 2-Disc DE Reissue with both Mono and Stereo Mixes and more – Jon Astley and Andy McPherson Remasters) - A Review by Mark Barry...



"...Get Saucy..."

Thin Lizzy, Bob Marley & The Wailers and The Who share an unlikely bond - an abundance of 'Deluxe Edition' reissues from Universal (Black Sabbath and Fairport Convention too for that matter). Yet despite such lavish attention, some remain unloved and sulking in the reissue corner of a battered megastore near you.

Patchy album number three for England's favourite reprobates - 1967's "The Who Sell Out" - is more often than not overlooked for the British band's more famous and dare-we-say-it accomplished fare like 1969's "Tommy", 1971's "Who's Next" and 1973's Mod double "Quadrophenia". Why? Not everyone at the time felt the Radio London, Premier Drums and Roto Strings jingles and adverts between the 1967 tracks made it an essential listen but instead more of a gimmick - complete with its silly-billy artwork. And in the cold light of 2018 - even the most rabid Who nut would have to agree that the listen is still unnecessarily awkward - the actual songs on "Sell Out" swamped with unnecessary fluff around them (period charm or no).

But I'd like to argue that for lifetime fans like me (and newcomers alike) - this 2009 'DELUXE EDITION' of "...Sell Out" is a wee bit of a reissue gem for an odd reason. Offering genuinely brilliant Extras on both jam-packed discs (79:10 and 75:55 minutes) - a geezer can rearrange the album into a more coherent listen minus all the clutter (and in STEREO too). And in a world of bloated and overpriced Super Deluxe Editions - this reasonably priced star in a double-CD car is cheap too (usually just above a tenner). There are rivers of baked beans to swim through and underarm deodorants to sniff and whiff - so let's get to the acne spots and loincloth men…here are the details…

UK released Friday, 2 June 2009 - "The Who Sell Out: Deluxe Edition" by THE WHO on Polydor/Universal 5315336 (Barcode 600753153369) is a 53-Track 2CD 'Deluxe Edition Reissue featuring both the Stereo and Mono mixes of the 1967 album and more and plays out as follows:

Disc 1 (79:10 minutes):
The Original Stereo Album
1. Armenia City In The Sky
2. Heinz Baked Beans
3. Mary Anne With The Shaky Hand
4. Odorono
5. Tattoo
6. Our Love Was
7. I Can See For Miles
8. I Can't Reach You [Side 2]
9. Medac
10. Relax
11. Silas Stingy
12. Sunrise
13. Rael 1 & 2
Tracks 1 to 13 are the STEREO mix of their third studio album "The Who Sell Out" - released 16 December 1967 in the UK on Track Records 613 002 and December 1967 in the USA on Decca Records DL 74950. Produced by KIT LAMBERT - the album peaked at No. 13 in the UK and No. 48 on the US LP charts. Note: right from the opening song and in between most of the tracks are uncredited Jingles and Adverts from 1967 for varying Radio Stations and Musical Instrument Companies – these are listed in full detail on Pages 22, 23 and 24 of the booklet.

BONUS TRACKS:
14. Rael - Naïve
15. Someone's Coming
16. Early Morning Cold Taxi
17. Jaguar
18. Coke After Coke
19. Glittering Girl
20. Summertime Blues
21. John Mason Cars
22. Girl's Eyes
23. Sodding About
24. Premier Drums (Full Version)
25. Odorono (Final Chorus)
26. Mary Anne With The Shaky Hand (US Mirasound Version)
27. Things Go Better With Coke
28. In The Hall Of The Mountain King
29. Top Gear
30. Rael 1 & 2 (Remake Version)
Tracks 20, 24 and 30 are PREVIOUSLY UNRELEASED
Tracks 16, 18, 21, 22, 23, 27, 28 and 29 Remastered from Original Mixes
Tracks 14, 15, 17, 19, 25 and 26 are1995 Remastered Remixes by Andy MacPherson and Jon Astley

Disc 2 (75:55 minutes):
The Original Mono Album
1. Armenia City In The Sky
2. Heinz Baked Beans
3. Mary Anne With The Shaky Hand
4. Odorono
5. Tattoo
6. Our Love Was
7. I Can See For Miles
8. I Can't Reach You [Side 2]
9. Medac
10. Relax
11. Silas Stingy
12. Sunrise
13. Rael 1 & 2
Tracks 1 to 13 are the MONO mix of their third studio album "The Who Sell Out" - released 16 December 1967 in the UK on Track Records 612 002 and December 1967 in the USA on Decca Records DL 4950. Produced by KIT LAMBERT - the album peaked at No. 13 in the UK and No. 48 on the US LP charts. Note: right from the opening song and in between most of the tracks are uncredited Jingles and Adverts from 1967 for varying Radio Stations and Musical Instrument Companies – these are listed in full detail on Pages 22, 23 and 24 of the booklet.

BONUS TRACKS
14. Mary Anne With The Shaky Hand (US Single Mono Mix)
15. Someone's Coming (US Single Mono Mix)
16. Relax (Early Demo - Stereo)
17. Jaguar (Original Mono Mix)
18. Glittering Girl (Unreleased Stereo Version)
19. Tattoo (Early Mono Mix)
20. Our Love Was (Take 12 - Unissued Mono Mix)
21. Rotosound Strings (With Final Note - Stereo)
22. I Can See For Miles (Early Mono Mix)
23. Rael (Early Mono Mix)
Tracks 16 and 18 are PREVIOUSLY UNRELEASED
Tracks 14, 15, 17, 19, 20, 21, 22 and 23 Remastered from Original Mixes

The 26-page oversized booklet has new liner notes from ANDY NEILL and a host of period photos - an advert for the American release on Decca Records showing the four boys on both sides of the witty album sleeve (Odorono Deodorant and Heinz Beans etc.) as well as a Jaguar Car advert where we're told their sleek front-grilled sex-o-machine offers 'grace, space and pace...' as well as a photo of Bassist Entwistle being handed a packet of Rotosound Strings by a grateful company-executive. Dave Marsh's liner notes for the July 1995 CD Remasters are repro'd in the first few pages followed by Andy Neill's essay entitled 'More Music'.

Release-delayed a month from November 1967 to December 1967 for copyright clearances of the jingles - legend has it that only 500 copies for each UK Mono and Stereo Track Records LP was released with a stickered sleeve declaring that you just got a 'Free Psychedelic Poster Inside' with your purchase. I mention this because while the Osiris-drawn poster for “I Can See For Miles” is reproduced on Page 8 (they also did the album poster) – it’s a bit of a major oversight not to have that original piece of packaging memorabilia reproduced anywhere in this new otherwise uber-thorough reissue. Where is the rare poster that so few have actually seen? Making up for that though are Stereo and Mono original master tape boxes (ABC Recording Studios) appearing beneath the two see-through CD trays and unseen outtake photos for the album shoot on the four flaps of the card digipak – one showing Daltrey sat in his laden bathtub looking ever so slightly worried as he offers a handful of cold baked beans to the camera (an overspill of red goo on the floor below).

But the big news is new Remasters for both the MONO and STEREO mixes from the original tapes with 11 Previously Unreleased Tracks and Mixes thrown in – long-standing WHO associates JON ASTLEY and ANDY McPHERSON handing the fabulous sounding transfers. Overall - it's very sweetly done. To the music…

"Sell Out" opens with a Radio London jingle where flanged voices urge listeners to keep that dial locked to their station on 'Monday, Tuesday, Wednesday...' only to be followed by the blast of Speedy Keen's "Armenia City In The Sky" - THE WHO embracing the sound of the year - 1967 Psychedelia. "...Close your eyes and relax..." the lyrics advise as the band trashes across each speaker. Bassist John Entwistle provides the first real moment of wit-and-wisdom in the 'wots-for-tea darling' minute long "Heinz Beans". Always a highlight "Mary Anne With The Shaky Hand" is the first Townshend song where May can't cook and Cindy can't sew but Mary Anne has other much-in-demand skills.

Premier Drums and Radio London provide two blink-and-you-miss-them jingles followed by a Townshend ditty "Odorono" where a lady in a glittering gown can't hide her disappointment at the grubby hands of a false suitor. Daltrey finally emerges as lead vocalist with the wickedly good welcome-to-my-life Townshend song "Tattoo" followed by an RL 'Church of Your Choice' jingle. Shining like a summer morning is how the upbeat "Our Love Was" feels – The Who stretching out musically - a song where the complexity and daring of "Tommy" is already showing. Two more jingles and the clashing cool of "I Can See For Miles" ends Side 1 on a high (an obvious single - and England's 'See For Miles' named their reissue record label after the song).

Side 2 opens with Pete telling us that a Charles Atlas course of body-building can turn you into a beast of man - but he doesn’t sound too convinced. That's followed by his melodic "I Can't Reach You" – an emotional distances song - craning his neck for love but to no avail. Called "Spotted Henry" on the US album, Entwistle provides one minute of acne nonsense in "Medac" (smooth as a baby’s bottom) – far better is "Relax" from Townshend – a firm fan fave and for good reason. Entwistle provides the menacing "Silas Stingy" where a moneybags man gets short-shift – John reckons lying in the gutter is best for him. The Townshend-penned "Sunrise" is the kind of song that many felt was drowned out by the LP's clever-clever jingles – a gorgeous tender acoustic melody far better than the showy gimmickry surrounding it (for me "Sunrise" is a highlight here). The LP ends with five-minutes of "Rael 1 & 2" - an ambitious piece where the band try out new sounds that I feel are unfortunately lost in a cluttered production.

The first nugget amidst the Bonus material comes in the ‘see you here tomorrow’ brassy "Someone’s Coming" – a brilliant song that I feel should have replaced one of the lesser Entwistle songs on Side 2. For that matter "Early Morning Cold Taxi" is the same – another winner with a rare Townshend/Daltrey co-writing credit. "Summertime Blues" would of course become a barnstormer on "Live At Leeds" in 1970 but I'm loving the kick-ass studio version offered here. Other outtakes like "In The Hall Of The Mountain King" and "Sodding About" are dismissible – but I like the slightly sappy "Glittering Girl" and "Girl’s Eyes". Which brings me to 'my' rejiggered version of "Sell Out" playing as follows at a theatre near you (without the jingles):

Side 1:
1. Armenia City In The Sky
2. Mary Anne With The Shaky Hand
3. Tattoo
4. Someone's Coming
5. Our Love Was
6. I Can See For Miles

Side 2:
1. Relax
2. Early Morning Cold Taxi
3. Summertime Blues
4. Silas Stingy
5. Sunrise
6. Rael 1 & 2

Answers, flowers, death threats, specks of bubonic plague…on a postcard please…to...

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